KDE 4: “Be Free”

A brief excerpt from Aaron Seigo’s blog:
a theme for our KDE4 promotion campaigns was also unveiled using the slogan “Be Free”. It was a long time arriving at those two small words… a lot of thought and planning in behind this. The core of the idea is that the freedom aspects of our software is a unique attribute of our projects, something our proprietary competitors can’t really match..
This is exactly what I’ve been talking about. Stallman said in his essay Why Free Software is better than Open Source, “At present we have plenty of “Keep Quiet,” but not enough freedom talk.” There’s a commonly held (but still false) assumption among FOSS folks that Joe User doesn’t care about freedom. That’s a lie, it’s an excuse, and it hurts us.
Joe doesn’t know what freedom means. Why not? Because we have failed to explain it to him. Failed and failed and failed again. That’s job #1 here at Guerrilla Tech, it’s what I started doing this for. Spinning cubes aren’t going to win the battle for hearts and minds, people. They’re cool, I’m not trying to shit on spinning cubes, but they will not win the battle.
Here’s the bottom line. A very simple three step plan for everybody. Ladies and gentlemen, may I present “How We Win:”
Anyway, my hearty applause to those involved in this campaign for KDE! I very much look forward to seeing this (and the entire KDE4 project) unfold in the months to come!